Fashion is an upscale endeavor, built on wealthier clients and critical cred American Idol winners can convert television exposure into album sales at $10 a pop, but the move from celebrity to income is a lot trickier for designers. The existence of All Stars underlines the fact that most Project Runway contestants – and yes, most Project Runway winners – haven’t reached that level, despite the show’s prize money (typically $100,000) and professional opportunities. He’s returned to Project Runway too – not as a contestant, but as the regular celebrity judge on the Junior spin-off show. His eponymous line launched in 2008 has made millions, and he dresses everyone from Sarah Jessica Parker to Victoria Beckham and Taylor Swift. So if season 12 did what it was supposed to and turned Dom into America’s next great American fashion designer, what is she doing on reality television?Īlas, the truth is that Project Runway has only really fulfilled its remit once: Christian Siriano, the winner of season four way back in 2007, has become a bona fide fashion superstar. Project Runway is supposed to be a launching pad for the “next great American fashion designer”, as one of the show’s taglines insists. As a fan of Dom and her designs, I’m pleased – but her inclusion, and the regular return of former winners to the All Stars lineup, raises some questions. L ifetime has announced that season five of Project Runway All Stars will debut on 11 February, featuring, most notably, 2013 season 12 winner Dom Streater.
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